Yeastar, a leading provider of Unified Communications solutions and Digital Workplace innovator, has been honored with the prestigious 2023 Unified Communications Product of the Year Award by TMC, a global media company.
Yeastar’s P-Series PBX System is specifically designed for small and medium-sized enterprises (SMEs), offering advanced communication capabilities while ensuring cost savings and simplified management. With flexible deployment options, including on-premises and cloud, the system provides a comprehensive suite of services such as voice, video, applications, and collaboration. Supporting the future of work, the system is complemented by Linkus UC Clients, which offer essential Unified Communications features for seamless connectivity and productivity. These features include presence, instant messaging, conferencing, and more.
Prince Cai, Vice President of Yeastar, expressed his gratitude for the recognition: “We are honored to be named the winner of the 2023 Unified Communications Product of the Year Award. This acknowledgment validates our commitment to enabling SMEs to overcome barriers and create connected and collaborative digital workplaces. We strive to simplify their digital transformation journey by delivering user-friendly and efficient Unified Communications solutions.”
Rich Tehrani, CEO of TMC, praised Yeastar’s innovative solution: “It gives me great pleasure to honor Yeastar as the recipient of the 2023 Unified Communications Product of the Year Award for their groundbreaking work on the Yeastar P-Series PBX System. Our judges were impressed by the ingenuity and excellence demonstrated by Yeastar in developing this solution.”
The winners of the 2023 Unified Communications Product of the Year Award will be announced online and featured in INTERNET TELEPHONY magazine’s online platform.
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About Yeastar on Telecoms-Channel
For the full Yeastar portfolio, company background, and South African reseller resources, visit the Yeastar vendor page on Telecoms-Channel.
What This Means for SA Resellers
Yeastar’s UC Product of the Year recognition validates what South African resellers carrying the Yeastar P-Series have experienced in the field: the platform genuinely competes at the top of the mid-market UC stack. For SA resellers, award recognition from credible international industry publications is useful collateral in competitive sales situations — particularly when prospects are evaluating Yeastar alongside 3CX, Ericsson-LG iPECS, or Avaya IP Office. Third-party validation from industry analysts and awards bodies helps neutralise the “I’ve never heard of them” objection that can arise for brands without a large consumer advertising presence.
Yeastar’s South African channel is primarily served through its distributor network, with the P-Series available from local partners. Resellers building a Yeastar practice benefit from the platform’s strong Microsoft Teams Direct Routing integration, which is increasingly a requirement in South African enterprise and mid-market accounts where Teams is the collaboration standard. The Yeastar P-Series acts as the on-premise or hosted PBX while Teams handles the collaboration layer — a hybrid architecture that many South African businesses find more practical than a full cloud-only migration.
For resellers currently evaluating which UC platform to invest certification effort in, Yeastar’s award recognition and active product development roadmap (evidenced by regular firmware releases and feature additions) make it a credible long-term investment. The platform’s competitive pricing relative to Avaya or Mitel, combined with its feature depth, positions it well in South Africa’s mid-market where budget consciousness and functionality both matter.
About the Author
Mechelle Gindra
Mechelle Gindra is the managing editor and lead content strategist at Telecoms-Channel, South Africa's dedicated intelligence platform for telecoms resellers, ICT distributors, and channel partners. She oversees the editorial team's AI-assisted content production pipeline, ensuring vendor news, market analysis, and regulatory updates are accurate, timely, and actionable for the SA telecoms channel community. With deep expertise in the South African telecoms reseller ecosystem, Mechelle directs coverage of vendor partner programmes, ICASA regulatory developments, wholesale market dynamics, and channel business strategy. She is responsible for maintaining Telecoms-Channel's editorial standards, fact-checking processes, and corrections policy.
