In brief: Yeastar has appointed Pinnacle ICT as an authorised South African distributor. The addition expands Yeastar’s reseller channel reach and improves access to local stock and technical support.
Yeastar has appointed Pinnacle ICT as an official distributor in South Africa, announced on 25 February 2026. The move gives local resellers a new route to market for Yeastar’s full cloud UC and business telephony portfolio — and it signals something more strategic than a routine distribution announcement.
Pinnacle ICT is one of South Africa’s largest technology distributors, with a reseller network that spans IT, networking, security, and unified communications. For resellers who already buy Cisco, HP, or Microsoft products through Pinnacle, Yeastar is now available through that same existing relationship.
Two distributors, different strengths
Yeastar now has two official South African distributors. Even Flow has been the exclusive local distributor since 2023, with deep expertise in voice, VoIP, and telecoms infrastructure. Pinnacle ICT brings a broader IT and networking reseller base — partners who may be less specialised in voice but are actively looking to add UC and telephony solutions to their portfolio.
This isn’t a case of Yeastar replacing one distributor with another. It’s a deliberate expansion to reach a different segment of the reseller market — particularly IT-first companies that sell Microsoft 365, networking, and managed services, and are looking for a business phone system to complete their offering.
The practical implication: if Even Flow is your preferred route, nothing changes. If you’ve been buying from Pinnacle ICT and haven’t engaged with Yeastar before, that barrier has now been removed.
“The addition of Yeastar to our vendor ecosystem reinforces Pinnacle ICT’s commitment to providing best-in-class communication and collaboration solutions. Yeastar’s innovation, flexibility, and strong channel focus make it an ideal fit for our reseller partners and their customers.”
— Fred Saayman, Brand Director, Pinnacle ICT
“Partnering with Pinnacle ICT allows Yeastar to expand its footprint in South Africa through a trusted distributor with strong market reach. Together, we aim to empower businesses with reliable, future-ready communication solutions.”
— Arya Zhou, Head of Global Sales, Yeastar
Why the timing matters: the 3CX migration wave
To understand why Yeastar is accelerating its South African distribution strategy, you need context on what’s been happening in the local PBX market over the past two years.
Following 3CX’s high-profile supply chain security incident in 2023 and subsequent changes to its licensing model — including the removal of perpetual licences — a significant number of South African resellers began evaluating alternatives. Yeastar has been the primary beneficiary of that shift, picking up both resellers and their end customers across the country.
Pinnacle ICT has a large number of those 3CX resellers in its existing network. By adding Yeastar to its portfolio, Pinnacle is giving those partners a clear migration path for their customers — with local distribution, stock, training, and support already in place.
For resellers still running 3CX deployments, this is worth noting: the local Yeastar ecosystem has grown substantially, and the distribution infrastructure now matches what 3CX had at its peak in South Africa.
What Pinnacle ICT offers channel partners
Through the agreement, Pinnacle will provide:
- Local stock and distribution for Yeastar hardware (P-Series appliances, VoIP gateways)
- Technical enablement and training for resellers new to the Yeastar platform
- Pre-sales and solutions support
- Partner programme access and margin structures
Resellers can access the full Yeastar portfolio through Pinnacle — including P-Series PBX System (software, appliance, and cloud editions), Yeastar Workplace, and the VoIP gateway range.
About Yeastar
Yeastar is a global provider of business communications solutions headquartered in Xiamen, China, with a strong and growing footprint in South Africa. Its P-Series PBX System is one of the most widely deployed SME phone platforms locally, known for its flexible deployment model, strong call flow capabilities, and active development cycle. See the Yeastar vendor profile on Telecoms Channel for partner resources and contact details for both Even Flow and Pinnacle ICT.
Frequently asked questions
Can I now buy Yeastar hardware directly from Pinnacle ICT?
Yes. Pinnacle ICT is now an official Yeastar distributor in South Africa, with access to the full Yeastar hardware and software portfolio, including P-Series appliances and VoIP gateways.
Does this affect resellers currently buying from Even Flow?
No. Even Flow remains a Yeastar distributor and nothing changes for existing Even Flow partners. Pinnacle ICT is an additional distribution route, not a replacement.
Is Yeastar a good alternative to 3CX for South African resellers?
Many South African resellers have successfully migrated from 3CX to Yeastar following changes to 3CX’s licensing model and the 2023 security incident. Yeastar’s P-Series offers comparable functionality including call flow designer, a softphone client (Linkus), CRM integrations, and flexible deployment. Both Even Flow and Pinnacle ICT can advise on migration paths.
Which distributor should I use — Even Flow or Pinnacle ICT?
If you’re primarily a telecoms or VoIP-focused reseller, Even Flow’s depth of voice expertise makes them a strong default. If you’re an IT generalist or managed services provider already buying from Pinnacle’s broader portfolio, Pinnacle ICT is the more convenient option. Both offer full Yeastar product access.
How do I become a Yeastar reseller in South Africa?
Contact either Even Flow or Pinnacle ICT to register as a partner. Yeastar’s South Africa partner programme offers training, sales enablement, and deal registration. Details are available via the Yeastar vendor page on Telecoms Channel.
About the Author
Mechelle Gindra
Mechelle Gindra is the managing editor and lead content strategist at Telecoms-Channel, South Africa's dedicated intelligence platform for telecoms resellers, ICT distributors, and channel partners. She oversees the editorial team's AI-assisted content production pipeline, ensuring vendor news, market analysis, and regulatory updates are accurate, timely, and actionable for the SA telecoms channel community. With deep expertise in the South African telecoms reseller ecosystem, Mechelle directs coverage of vendor partner programmes, ICASA regulatory developments, wholesale market dynamics, and channel business strategy. She is responsible for maintaining Telecoms-Channel's editorial standards, fact-checking processes, and corrections policy.
