Zoom has recently introduced the Service Provider Program, a significant addition to its existing Zoom Up Partner Program. This initiative is tailored to empower qualifying service providers, commonly referred to as carriers, telcos, or managed service providers in the industry. With this program, Zoom aims to equip these partners with the necessary tools to deliver world-class, customized unified communications solutions that businesses require in today’s digital landscape.
Empowering Partners for Global Reach
By harnessing Zoom’s robust platform, service providers can now offer scalable, secure, and AI-driven communication tools to a global clientele. This enhancement is designed not just to augment the service offerings of these partners but also to facilitate a seamless communication experience for their customers.
Nick Tidd, the head of global channel go-to-market at Zoom, emphasized the importance of service provider partners in the company’s growth strategy. “Service provider partners will be a key component to the growth of Zoom given their rich history of keeping customers connected,” he stated. This new chapter in Zoom’s partner strategy is expected to forge strong, long-term collaborations with service providers, creating a robust foundation for mutual growth.
Criteria for Participation in the Service Provider Program
Participating in the Service Provider Program comes with specific criteria that partners must meet to ensure they align with Zoom’s standards and objectives. These criteria include:
- Being a recognized carrier in their respective country.
- Providing cloud peering for PSTN (Public Switched Telephone Network).
- Completing the Sales Competency and the Zoom Up Services Support Certification for both Zoom Workplace and Zoom Phone.
- Committing to a specified volume of customer licenses to validate their engagement in the program.
These requirements are designed to ensure that only qualified partners are included in the program, thereby maintaining the quality and reliability that customers expect from Zoom’s offerings.
Strengthening the Partner Ecosystem
Zoom’s initiative reflects its ongoing commitment to bolstering its partner ecosystem. The company aims to support joint success while empowering customers to enhance their productivity through innovative communication solutions. This strategic move aligns with Zoom’s vision of creating an inclusive and collaborative environment that fosters growth for all stakeholders involved.
A notable milestone in this program’s rollout is the announcement of Bell Canada as one of the initial partners qualified for this program. The collaboration between Workplace from Bell Canada and Zoom is expected to complement existing Bell Canada services, offering a comprehensive and user-friendly experience. This partnership is designed to create a cutting-edge collaboration platform that enhances productivity and collaboration among businesses.
Conclusion
Through the launch of the Service Provider Program, Zoom is taking significant steps to facilitate growth and innovation in the unified communications space. As service providers leverage Zoom’s advanced platform, they will be better positioned to meet the evolving needs of businesses worldwide. This initiative exemplifies Zoom’s dedication to driving success for its partners while ensuring that customers receive top-notch communication solutions.
Learn more about the Zoom Up Service Provider Program here.
Source Article: https://telecomreseller.com/2025/06/20/zoom-unveils-new-zoom-up-service-provider-program-to-accelerate-partner-growth/
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About the Author
Mechelle Gindra
Mechelle Gindra is the managing editor and lead content strategist at Telecoms-Channel, South Africa's dedicated intelligence platform for telecoms resellers, ICT distributors, and channel partners. She oversees the editorial team's AI-assisted content production pipeline, ensuring vendor news, market analysis, and regulatory updates are accurate, timely, and actionable for the SA telecoms channel community. With deep expertise in the South African telecoms reseller ecosystem, Mechelle directs coverage of vendor partner programmes, ICASA regulatory developments, wholesale market dynamics, and channel business strategy. She is responsible for maintaining Telecoms-Channel's editorial standards, fact-checking processes, and corrections policy.
