Zoom Communications (formerly Zoom Video Communications) has evolved from a video meetings platform into a comprehensive unified communications and contact centre provider. Zoom Phone has grown to over 10 million paid seats globally, making it one of the fastest-growing cloud phone systems. The company’s AI Companion, integrated across Zoom’s product suite, provides meeting summaries, smart scheduling, and conversational intelligence at no additional cost to paid users.
Product Portfolio
Zoom Workplace: The core collaboration platform combining Zoom Meetings, Team Chat, Whiteboard, and Zoom Docs. AI Companion is embedded throughout, generating meeting summaries, suggesting next steps, and composing messages based on conversation context.
Zoom Phone: A cloud-based phone system supporting PSTN connectivity through Zoom’s native calling plans, BYOC (Bring Your Own Carrier), and provider exchange options. With over 10 million seats, Zoom Phone has established itself as a major enterprise telephony platform.
Zoom Contact Center: An omnichannel CCaaS platform with AI-powered virtual agents, intelligent routing, workforce management, and quality management capabilities.
Zoom Rooms: Hardware-based meeting room solutions certified with devices from Yealink, Neat, Poly, and other manufacturers.
Mitel Partnership
Zoom’s strategic partnership with Mitel, launched in 2025, integrates Zoom Workplace and AI Companion with Mitel’s on-premise telephony platforms. This gives enterprise customers running Mitel PBX systems a path to Zoom’s collaboration and AI capabilities without replacing their existing telephony infrastructure — a significant consideration for the many organisations running Mitel or legacy Atos Unify systems.
Why SA Resellers Should Understand Zoom
Zoom’s expansion from meetings into phone and contact centre creates both competitive pressure and partnership opportunities for South African resellers. Zoom Phone’s BYOC option allows resellers to provide SIP trunking to Zoom Phone customers, maintaining their role in the voice value chain. The Mitel partnership creates opportunities for resellers managing Mitel-based enterprise accounts to introduce Zoom’s collaboration capabilities.
Understanding Zoom’s pricing, AI capabilities, and integration options is essential for resellers competing in the South African UC and CCaaS markets.
More information is available at zoom.com.
About the Author
Mechelle Gindra
Mechelle Gindra is the managing editor and lead content strategist at Telecoms-Channel, South Africa's dedicated intelligence platform for telecoms resellers, ICT distributors, and channel partners. She oversees the editorial team's AI-assisted content production pipeline, ensuring vendor news, market analysis, and regulatory updates are accurate, timely, and actionable for the SA telecoms channel community. With deep expertise in the South African telecoms reseller ecosystem, Mechelle directs coverage of vendor partner programmes, ICASA regulatory developments, wholesale market dynamics, and channel business strategy. She is responsible for maintaining Telecoms-Channel's editorial standards, fact-checking processes, and corrections policy.
