Sangoma Technologies is a Canadian-headquartered unified communications company that owns and develops several of the most widely deployed open-source and commercial telephony platforms in the world, including Asterisk (the open-source PBX framework), FreePBX (the open-source PBX management interface), and Sangoma’s commercial cloud UC platform. The company also manufactures SBC hardware, telephony interface cards, and IP phones.
Platform Portfolio
Asterisk: Originally developed by Mark Spencer and now maintained by Sangoma, Asterisk is the world’s most widely adopted open-source telephony engine. It provides the underlying call processing for thousands of PBX deployments globally, including many white-label hosted PBX services.
FreePBX: Built on Asterisk, FreePBX provides a web-based management interface that makes it practical to deploy and manage Asterisk-based phone systems without deep Linux expertise. FreePBX is freely available and widely used by IT service providers and telecoms resellers worldwide.
PBXact: Sangoma’s commercial on-premise PBX product, built on FreePBX with additional enterprise features, professional support, and commercial modules.
Sangoma Cloud UC: A hosted UC platform providing cloud PBX, video meetings, messaging, and contact centre capabilities as a managed service.
Hardware: SBC appliances, analogue and digital telephony interface cards (for connecting PBX systems to PSTN lines), and Sangoma-branded IP phones.
GenAI Platform
Sangoma has launched generative AI capabilities across its platform, including AI-powered IVR that uses natural language processing to handle caller interactions, call summarisation, and sentiment analysis. These features are designed to enhance both the self-service and agent-assisted customer experience.
Why SA Resellers Should Consider Sangoma
Sangoma’s relevance in South Africa operates on multiple levels. Many local hosted PBX providers and IT service companies run Asterisk or FreePBX-based systems, making Sangoma a de facto technology partner even where the Sangoma brand isn’t directly visible. For resellers looking to build their own hosted PBX service, FreePBX and Asterisk provide an open-source foundation with no per-seat licensing costs, while PBXact and Sangoma Cloud UC offer commercially supported alternatives.
Sangoma’s telephony cards and SBCs are also relevant for resellers deploying hybrid solutions that connect IP phone systems to legacy PSTN infrastructure.
More information is available at sangoma.com.
About the Author
Mechelle Gindra
Mechelle Gindra is the managing editor and lead content strategist at Telecoms-Channel, South Africa's dedicated intelligence platform for telecoms resellers, ICT distributors, and channel partners. She oversees the editorial team's AI-assisted content production pipeline, ensuring vendor news, market analysis, and regulatory updates are accurate, timely, and actionable for the SA telecoms channel community. With deep expertise in the South African telecoms reseller ecosystem, Mechelle directs coverage of vendor partner programmes, ICASA regulatory developments, wholesale market dynamics, and channel business strategy. She is responsible for maintaining Telecoms-Channel's editorial standards, fact-checking processes, and corrections policy.
