GoTo (formerly LogMeIn) is a SaaS company providing unified communication and IT management software. GoToMeeting offers online meeting and video conferencing tools with VoIP capabilities.
GoTo (formerly LogMeIn) is a global unified communications and IT management company serving over 28 million users with nearly 20 billion voice minutes annually. Headquartered in Boston, Massachusetts, the company offers a comprehensive product portfolio including GoTo Connect (UCaaS and phone system), GoTo Meeting (video conferencing), GoTo Webinar, GoTo Contact Center, and GoTo Resolve (IT management). GoTo Connect is positioned in the Gartner Magic Quadrant for UCaaS and competes with Microsoft Teams, RingCentral, Zoom, and 8×8 in the cloud communications market. For SA telecoms resellers, GoTo offers a channel-friendly UCaaS platform with competitive per-seat pricing, a built-in contact centre capability, and a partner programme with upfront payments, residual commissions, and a dedicated Partner Exchange portal — making it a viable alternative to larger UCaaS brands for SME and mid-market customers.
GoTo is a global software company providing unified communications, collaboration, and IT management solutions for businesses of all sizes. The company was formed through the 2022 rebranding of LogMeIn, Inc., which itself was created through the 2017 merger of LogMeIn and Citrix’s GoTo product family (which included GoToMeeting, GoToWebinar, and GoToMyPC). This corporate history means GoTo combines LogMeIn’s IT remote access heritage with the established GoTo conferencing brand, creating a diversified portfolio spanning UCaaS, video conferencing, webinars, contact centre, and IT management tools.
With over 28 million users and nearly 20 billion voice minutes processed annually, GoTo operates at significant scale in the cloud communications market. The company’s GoTo Connect platform is its flagship UCaaS offering, combining cloud phone system, video meetings, messaging, and contact centre capabilities in a single platform. GoTo competes in the crowded UCaaS market alongside Microsoft Teams, RingCentral, Zoom, Cisco Webex, and 8×8, differentiating through competitive pricing, ease of use, and a strong channel partner programme.
For South African telecoms resellers, GoTo presents an attractive UCaaS opportunity for several reasons. First, GoTo Connect’s competitive per-seat pricing makes it viable for price-sensitive South African SME and mid-market customers who may find RingCentral or Microsoft Teams Phone System cost-prohibitive. Second, the platform’s built-in contact centre capability (GoTo Contact Center) eliminates the need for separate CCaaS procurement, enabling resellers to offer a unified communications and customer engagement solution from a single vendor.
GoTo’s partner programme is specifically designed for the channel, offering resellers upfront payments, residual commissions, and lucrative incentive structures. The GoTo Partner Exchange portal provides quoting tools, training resources, marketing materials, analytics, and support — giving resellers the operational infrastructure to efficiently sell and manage GoTo subscriptions. For resellers seeking a UCaaS platform with genuine channel commitment and competitive economics, GoTo warrants serious consideration.
GoTo Connect is the company’s flagship UCaaS platform, providing cloud-hosted business phone system, video conferencing, team messaging, and SMS in a unified solution. The platform supports desk phones, mobile apps, and desktop softphones, with features including auto-attendants, call routing, ring groups, voicemail-to-email, call recording, and real-time analytics. GoTo Connect integrates with Microsoft Teams, Salesforce, Zendesk, HubSpot, Gmail, and other business applications, enabling workflow automation and CRM synchronisation.
GoTo Contact Center extends the GoTo Connect platform with omnichannel customer engagement capabilities including voice, chat, email, SMS, social media, and WhatsApp. Features include intelligent call routing, IVR, queue management, agent performance dashboards, and workforce management tools. The contact centre is natively integrated with GoTo Connect, meaning agents can access both internal UC and external customer communication from a single interface. For SA resellers, this integration simplifies deployment and reduces the total cost of a UC-plus-contact-centre solution.
GoTo Meeting is a standalone video conferencing solution for businesses requiring simple, reliable virtual meeting capability. The platform supports up to 250 participants (depending on plan), with features including screen sharing, meeting recording, drawing tools, and mobile participation. GoTo Meeting can be used independently or as part of the broader GoTo Connect ecosystem.
GoTo Webinar provides large-scale virtual event and webinar hosting capabilities for marketing, training, and corporate communication. The platform supports up to 3,000 attendees with features including audience engagement tools, polls, Q&A, breakout rooms, and post-event analytics. For SA telecoms resellers, GoTo Webinar represents an upsell opportunity for customers already using GoTo Connect or GoTo Meeting.
GoTo Resolve provides IT support and device management capabilities including remote access, remote monitoring and management (RMM), helpdesk ticketing, and zero-trust security architecture. While not directly a telecoms product, GoTo Resolve is relevant for resellers offering managed IT services alongside communications, enabling a bundled UC-plus-IT-management proposition.
GoTo has integrated AI features across its product portfolio, including an AI Receptionist for GoTo Connect that automates call handling and routing, AI-generated meeting summaries, and intelligent analytics. The AI Receptionist is particularly notable, providing automated call answering, natural language understanding, and intelligent routing without requiring dedicated reception staff — a cost-saving feature for SA SMEs.
GoTo’s heritage spans over two decades under various brand names. GoToMeeting was originally launched by Citrix in 2004, while LogMeIn was founded in 2003. The two companies merged in 2017 through a $1.8 billion transaction, and the combined entity rebranded as GoTo in 2022. This history means GoTo combines over 20 years of video conferencing expertise with deep remote access and IT management experience, creating a uniquely diversified product portfolio in the UCaaS market. The company’s scale (28+ million users) and voice traffic (20 billion minutes annually) demonstrate established market presence and operational maturity.
GoTo’s primary differentiator is its breadth of integrated products spanning UCaaS, CCaaS, video conferencing, webinars, and IT management under a single vendor umbrella. While competitors like RingCentral focus primarily on UCaaS, and Zoom on video conferencing, GoTo offers a genuinely unified platform that covers communications, customer engagement, and IT support from a single provider. This integration reduces vendor management complexity and creates cross-sell opportunities for resellers.
GoTo’s channel-first approach is another distinguishing factor. The company has invested significantly in its Partner Exchange programme, providing resellers with comprehensive tools for quoting, provisioning, managing, and billing GoTo services. The partner commission structure — combining upfront payments with residual commissions — creates both immediate revenue and long-term annuity income for reseller partners.
GoTo serves the South African market through its global platform and channel partner network. The company’s cloud-based delivery model means SA customers access GoTo Connect, GoTo Meeting, and other products directly from GoTo’s global infrastructure, with local resellers providing sales, support, and account management services. GoTo Connect supports South African phone numbers and local dialling, enabling businesses to maintain local presence while leveraging global cloud infrastructure.
In the South African context, GoTo competes primarily in the SME and mid-market UCaaS segment. Enterprise customers may gravitate toward Microsoft Teams or Cisco Webex, but GoTo’s competitive pricing, ease of deployment, and built-in contact centre make it a strong contender for businesses seeking a comprehensive cloud communications platform without enterprise-grade complexity and cost. The AI Receptionist feature is particularly relevant for SA SMEs seeking to automate call handling without hiring dedicated reception staff.
GoTo’s Partner Network offers multiple engagement models: Reseller (buy and sell directly), Referral (generate leads for commission), and MSP (managed service provider model with recurring billing). The ideal GoTo reseller partner is a telecoms company, IT service provider, or managed service provider with an existing customer base that could benefit from UCaaS, video conferencing, or contact centre solutions. Partners access the GoTo Partner Exchange portal for quoting, training, marketing, analytics, and support resources.
GoTo provides partner enablement including product training, sales playbooks, marketing development funds, and dedicated channel account managers. The commission structure includes upfront payments on initial deals plus residual commissions on recurring subscriptions, creating a blend of immediate and annuity revenue. Partners can access the GoTo Partner Network through goto.com/partners or the Partner Exchange portal.
GoTo operates primarily through a direct cloud delivery model with channel partner support, rather than through traditional hardware distribution. SA telecoms resellers interested in selling GoTo products can apply directly through the GoTo Partner Network at goto.com/partners. The partner programme provides access to wholesale pricing, provisioning tools, and the Partner Exchange portal for ongoing account management.
For resellers already established in the GoTo channel, the Sales Channel Directory at goto.com/partners/channel-directory lists authorised partners. GoTo’s Full Service Provider (FSP) programme is designed for larger partners who provide white-labelled or co-branded GoTo services to their customer base, including billing, provisioning, and first-line technical support.
GoTo Connect is a full UCaaS platform that includes cloud phone system, video meetings, team messaging, SMS, and optional contact centre capabilities — it is a complete business communications replacement. GoTo Meeting is a standalone video conferencing tool designed for virtual meetings. GoTo Meeting is included within GoTo Connect, but can also be purchased separately for businesses that only need video conferencing without the full phone system.
SA telecoms resellers can join the GoTo Partner Network by applying at goto.com/partners. The programme offers Reseller, Referral, and MSP engagement models with upfront payments and residual commissions. Partners receive access to the GoTo Partner Exchange portal with quoting tools, training, marketing materials, and dedicated channel account management. No minimum revenue requirements are published, making the programme accessible to growing telecoms businesses.
Yes, GoTo Contact Center is available as an integrated add-on to GoTo Connect, providing omnichannel customer engagement across voice, chat, email, SMS, social media, and WhatsApp. The native integration means agents use a single interface for both internal UC and external customer communication. This eliminates the need for separate CCaaS procurement and simplifies deployment for SA resellers offering combined UC and contact centre solutions.
GoTo Connect supports South African phone numbers and local dialling, enabling businesses to maintain local presence while leveraging GoTo’s global cloud infrastructure. SA customers can port existing numbers or provision new local numbers through the platform. The cloud-based delivery means no on-premises hardware is required — only internet connectivity and compatible endpoints (desk phones, mobile apps, or desktop softphones).
GoTo Connect is generally positioned as a cost-competitive UCaaS alternative to RingCentral and Microsoft Teams Phone System, with per-seat pricing that is attractive for South African SMEs and mid-market businesses. GoTo’s bundled approach — including phone system, video conferencing, messaging, and optional contact centre in a single subscription — can provide better value than purchasing separate licences from multiple vendors. Reseller partner pricing is available through the GoTo Partner Network.