What GoTo Does
GoTo is the brand name of the company formerly known as LogMeIn, a US-based software company that provides cloud communications, IT management, and remote access tools. GoTo’s communications portfolio centres on GoTo Connect — a cloud phone system and customer engagement platform — alongside GoTo Meeting (video conferencing), GoTo Webinar, and GoTo Resolve (IT management). The company also retains the LogMeIn brand for its IT support and remote access products.
GoTo was positioned as a Visionary in the 2025 Gartner Magic Quadrant for UCaaS, placing it alongside 8×8 and Dialpad — behind the four Leaders (Microsoft, Cisco, RingCentral, Zoom) but recognised for its product vision and market approach.
GoTo Connect
GoTo Connect is a cloud-based phone system that combines PBX functionality, video meetings, messaging, and contact centre capabilities in a single platform. The product scales from basic cloud phone service for small businesses through to omnichannel contact centre deployments with AI-powered features. Pricing starts in the range of $26–39 per user per month (USD), positioning it in the mid-market.
The platform includes an AI receptionist that can handle incoming calls, AI-generated call summaries, and sentiment analysis. The Contact Center Complete tier adds full omnichannel capabilities including voice, chat, email, and social media customer engagement.
AI Quality Management
GoTo launched AI Quality Management (AIQM) as a workforce engagement module embedded within its Contact Center Complete offering. AIQM automates the evaluation of customer interactions — rather than supervisors manually reviewing a sample of calls, the AI analyses all interactions, identifies trends, and surfaces insights about agent performance and customer experience. This addresses a common contact centre challenge where manual quality reviews typically cover only a small percentage of total interactions.
LogMeIn Partner Network
GoTo has launched the LogMeIn Partner Network, a dedicated channel programme serving MSPs, global systems integrators (GSIs), and resellers. The programme is designed to provide specialised support and resources for partners selling across GoTo’s communications and IT management portfolio, with expanded offerings for managed service providers rolling out through 2026.
Why SA Resellers Should Know About GoTo
GoTo Connect competes in the mid-market cloud PBX space that is active in South Africa, sitting alongside platforms like 3CX, RingCentral, and Zoom Phone. For SA resellers, GoTo’s combination of cloud PBX and built-in contact centre functionality in a single platform means they can address both communications and customer experience needs without integrating separate systems. The Gartner Visionary positioning and the establishment of a formal partner network signal GoTo’s intent to grow its channel business — though SA resellers should verify local availability, Rand pricing, and whether GoTo has direct or distributor-supported presence in the South African market.
About the Author
Mechelle Gindra
Mechelle Gindra is the managing editor and lead content strategist at Telecoms-Channel, South Africa's dedicated intelligence platform for telecoms resellers, ICT distributors, and channel partners. She oversees the editorial team's AI-assisted content production pipeline, ensuring vendor news, market analysis, and regulatory updates are accurate, timely, and actionable for the SA telecoms channel community. With deep expertise in the South African telecoms reseller ecosystem, Mechelle directs coverage of vendor partner programmes, ICASA regulatory developments, wholesale market dynamics, and channel business strategy. She is responsible for maintaining Telecoms-Channel's editorial standards, fact-checking processes, and corrections policy.
