MiRO is a specialist ICT distributor headquartered in Centurion, Gauteng, with branches in Cape Town, Durban, and Nelspruit. Founded in 2003, the company focuses exclusively on IP convergence technologies — wireless broadband, Wi-Fi, networking, routing, VoIP, IoT, fibre optics, access control, and IP surveillance.
For SA resellers, MiRO’s value proposition is straightforward: a curated portfolio of best-of-breed brands, strong pre- and after-sales technical support, internationally certified training through MiRO Academy, and finance solutions. They serve business partners across South Africa and into the SADC region — Namibia, Botswana, Zimbabwe, Zambia, Angola, Malawi, Mozambique, Lesotho, and Swaziland.
Brand Portfolio
MiRO carries a wide but deliberately curated set of brands, organised around their core technology categories:
Wireless broadband and carrier: Cambium Networks, Ubiquiti (Elite Distributor status), MikroTik, Mimosa, LigoWave, Radwin, Siklu, and RF Elements. This is arguably MiRO’s strongest category — the combination of Ubiquiti, Cambium, and MikroTik covers the majority of WISP and enterprise wireless deployments in Southern Africa.
Wi-Fi and networking: TP-Link (including Omada), Tenda, Mercusys, HPE Networking Instant On, Cudy, Edimax, and Teltonika. MiRO also carries MikroTik and Ubiquiti UniFi for enterprise Wi-Fi.
Telephony and VoIP: Grandstream (IP PBX, phones, gateways, and video conferencing), Snom (SIP phones and DECT), and Yeastar (IP PBX systems). MiRO distributes the full Grandstream portfolio including UCM RemoteConnect and the GRP/GXV phone ranges.
Fibre optics: BDCOM (GPON/EPON OLT and CPE), VSOL, Ubiquiti UFiber, and TP-Link PON products. For fibre ISPs, the BDCOM and Ubiquiti UFiber lines are core.
Surveillance and access control: Ubiquiti UniFi Protect, Milesight, TP-Link VIGI, Uniview, ZKTeco, and Ajax security systems.
IoT and smart home: Teltonika (industrial IoT and GPS tracking), Ajax (security), Aqara, Ring, and MikroTik (BLE/LoRa sensors).
MiRO Academy and Training
MiRO runs its own training programme — MiRO Academy — offering both Zero-to-Hero introductory courses and vendor-certified training across its brand portfolio. For resellers building technical capability in wireless, networking, or VoIP, the training offering is a genuine differentiator. Certified courses from Cambium, Ubiquiti, and Grandstream are available, and MiRO provides a GCS UC Solution certification path for Grandstream deployments.
Online Store and E-Commerce
MiRO operates a full e-commerce platform at miro.co.za with real-time stock visibility across all four branches (Centurion, Cape Town, Durban, Nelspruit), online ordering, quoting tools, and a deal-match feature for price competitiveness. The platform also integrates Nova, an AI-powered product assistant that helps with solution building and basic technical support.
How MiRO Compares for SA Resellers
MiRO competes primarily with Scoop Distribution, Switchcom Distribution, and Nology in the SA VoIP and wireless distribution space. The key differences:
MiRO’s strength is depth of portfolio in wireless and networking — carrying Cambium, Ubiquiti, MikroTik, Radwin, and Siklu under one roof gives resellers a single procurement point for most WISP and enterprise wireless projects. The four-branch national footprint with same-day collection capability is practical for time-sensitive deployments.
Where MiRO is more limited is in the hosted/cloud PBX space — they distribute Grandstream and Yeastar hardware but don’t offer a white-label hosted telephony platform. Resellers looking for a managed cloud PBX to resell would need to pair MiRO hardware with a separate platform provider.
What SA Resellers Should Know
If you’re a WISP, ISP, or IT reseller working in wireless, networking, or VoIP hardware, MiRO is one of the primary distribution options in South Africa. Their four-branch presence, training programme, and online platform with stock visibility make them practical for both project-based and day-to-day procurement. The SADC distribution reach also matters if you serve customers beyond South Africa’s borders.
Visit miro.co.za for the full product catalogue, current pricing, and reseller account registration.
Sources: miro.co.za — product catalogue, about page, brand portfolio, training information, and branch locations (verified March 2026).
About the Author
Mechelle Gindra
Mechelle Gindra is the managing editor and lead content strategist at Telecoms-Channel, South Africa's dedicated intelligence platform for telecoms resellers, ICT distributors, and channel partners. She oversees the editorial team's AI-assisted content production pipeline, ensuring vendor news, market analysis, and regulatory updates are accurate, timely, and actionable for the SA telecoms channel community. With deep expertise in the South African telecoms reseller ecosystem, Mechelle directs coverage of vendor partner programmes, ICASA regulatory developments, wholesale market dynamics, and channel business strategy. She is responsible for maintaining Telecoms-Channel's editorial standards, fact-checking processes, and corrections policy.
