July 4, 2025

Zoom Launches Service Provider Program for Partner Growth

Introduction to the Zoom Service Provider Program

Zoom has recently introduced the Service Provider Program, a significant addition to its existing Zoom Up Partner Program. This initiative is tailored to empower qualifying service providers, commonly referred to as carriers, telcos, or managed service providers in the industry. With this program, Zoom aims to equip these partners with the necessary tools to deliver world-class, customized unified communications solutions that businesses require in today’s digital landscape.

Empowering Partners for Global Reach

By harnessing Zoom’s robust platform, service providers can now offer scalable, secure, and AI-driven communication tools to a global clientele. This enhancement is designed not just to augment the service offerings of these partners but also to facilitate a seamless communication experience for their customers.

Nick Tidd, the head of global channel go-to-market at Zoom, emphasized the importance of service provider partners in the company’s growth strategy. “Service provider partners will be a key component to the growth of Zoom given their rich history of keeping customers connected,” he stated. This new chapter in Zoom’s partner strategy is expected to forge strong, long-term collaborations with service providers, creating a robust foundation for mutual growth.

Criteria for Participation in the Service Provider Program

Participating in the Service Provider Program comes with specific criteria that partners must meet to ensure they align with Zoom’s standards and objectives. These criteria include:

Being a recognized carrier in their respective country.
Providing cloud peering for PSTN (Public Switched Telephone Network).
Completing the Sales Competency and the Zoom Up Services Support Certification for both Zoom Workplace and Zoom Phone.
Committing to a specified volume of customer licenses to validate their engagement in the program.

These requirements are designed to ensure that only qualified partners are included in the program, thereby maintaining the quality and reliability that customers expect from Zoom’s offerings.

Strengthening the Partner Ecosystem

Zoom’s initiative reflects its ongoing commitment to bolstering its partner ecosystem. The company aims to support joint success while empowering customers to enhance their productivity through innovative communication solutions. This strategic move aligns with Zoom’s vision of creating an inclusive and collaborative environment that fosters growth for all stakeholders involved.

A notable milestone in this program’s rollout is the announcement of Bell Canada as one of the initial partners qualified for this program. The collaboration between Workplace from Bell Canada and Zoom is expected to complement existing Bell Canada services, offering a comprehensive and user-friendly experience. This partnership is designed to create a cutting-edge collaboration platform that enhances productivity and collaboration among businesses.

Conclusion

Through the launch of the Service Provider Program, Zoom is taking significant steps to facilitate growth and innovation in the unified communications space. As service providers leverage Zoom’s advanced platform, they will be better positioned to meet the evolving needs of businesses worldwide. This initiative exemplifies Zoom’s dedication to driving success for its partners while ensuring that customers receive top-notch communication solutions.

Learn more about the Zoom Up Service Provider Program here.