“Magnus is committed to deliver service with unmatched quality and value to its broad network of channel partners which includes resellers and system integrators. A strong emphasis is laid on technologies and solutions which are tailored to key verticals like Telecom, Banking, Real Estate, Government, Oil & Gas, Healthcare, Insurance, Education, Hospitality and others. Our company regularly identifies and introduces to the market technology solutions, which help in meeting the specific IT needs of the region,” explained Magnus’ Managing Director, Mr. Saleem Ahmed Shaikh. “Snom brand is well known for innovation, reliability, design and performance in the VoIP market for more than two decades and we are very excited about offering Snom’s solutions to our partners and customers in the region.” The agreement covers the full portfolio of Snom products, with Magnus serving a huge range of partners on behalf of their vendors. Partners range from small independent resellers to large multinational retailers, having the common requirement of a “one-stop shop”, where all kinds of IT products and services from hundreds of manufacturers can be sourced.

Anamul Haque, Snom’s Channel Manager Middle-East, welcomes the partnership and sees an opportunity for significant growth in the Middle East: “We are delighted to have put pen-to-paper to finalize this distribution agreement. Magnus is very well-established across the region with strong presence of local representative to support the partners. We are confident that our product will fill the demand of affordable high quality VoIP solutions in UAE and wider Middle East region.”