The Changing Landscape of Business Communications for SMBs
The communications industry is currently undergoing significant transformations, resulting in many small and medium-sized businesses (SMBs) facing challenges in maintaining efficient communication systems. In a surprising announcement, Avaya, a long-established provider in the telecommunications sector, stated that as of June 30, 2025, it would cease support for businesses with fewer than 200 seats on its Avaya Experience Platform (AXP). For many smaller enterprises, this development necessitates an urgent search for a new communications solution.
Welcome the Solution: Sangoma
However, there’s no need for alarm. Sangoma, a prominent name in the business communications landscape, has stepped up to offer cost-effective, adaptable, and scalable solutions that are specifically designed for SMBs. Whether you require a comprehensive unified communications (UC) platform or dependable SIP trunking services, Sangoma has a range of options to meet your needs.
Understanding the Unique Needs of SMBs
Unlike larger enterprises, SMBs operate on tighter budgets and have distinct operational requirements. Recognizing this, Sangoma has tailored its offerings to provide an enterprise-level experience without the accompanying high costs. Their all-in-one UC platforms combine voice, video, informal call center capabilities, messaging, and collaboration tools into one affordable package, ensuring businesses don’t pay for unnecessary features or encounter hidden fees as they expand.
As your business grows, so does Sangoma’s solution, providing the flexibility necessary for every stage of development. Cost-effectiveness and adaptability are essential for SMBs, and Sangoma excels in delivering both, with transparent pricing and advanced features included as standard.
Advanced Features for Growing Businesses
Advanced functionalities such as call recording, call queues, and unlimited ring groups come bundled within the service package. This seamless integration allows businesses to manage customer calls efficiently, without the burden of complex and costly traditional call center systems.
Every business is unique, and to cater to varying needs, Sangoma provides three deployment options: cloud, hybrid, and on-premises. All options are developed in-house, allowing businesses to select the deployment that best suits their operational requirements. As needs evolve, switching between deployment options is straightforward, ensuring businesses can adapt their communications strategy as they grow.
Integrating Communications for Enhanced Productivity
The UC platform by Sangoma merges voice, video, messaging, and collaboration into a single, user-friendly solution. This integration eliminates the hassle of juggling multiple providers or software platforms, helping teams stay connected and productive whether working from the office or remotely.
If you are currently utilizing Avaya’s SIP trunking service, it is crucial to look towards alternatives. Avaya’s SIP trunking will be phased out by April 2025, placing many SMBs in search of a reliable and economical replacement. Sangoma’s SIPStation stands out as a feature-rich, cost-effective SIP trunking solution that seamlessly integrates with their UC platforms.
SIPStation allows businesses to reduce phone expenses through unlimited calling plans while retaining existing phone numbers or selecting new ones. The solution is easy to configure and maintain, delivering the flexibility essential for supporting a growing business. Furthermore, the fully integrated system ensures you reap the benefits without the complexities or hidden costs.
Committed to Customer Success
Sangoma has cultivated a global community of satisfied clients across over 150 countries. The company prides itself on offering award-winning, affordable solutions backed by round-the-clock expert support. Whether you have simple inquiries or require assistance with complex customizations, Sangoma’s team is dedicated to providing exceptional service every step of the way.
More than just a communications provider, Sangoma positions itself as a trusted partner for all business communication needs. From unique UC systems to SIP trunking services, hardware, and phones, every component is designed to work harmoniously together. This holistic approach alleviates the stress of managing multiple providers and guarantees a seamless experience.
Staying Competitive in a Changing Market
As Avaya shifts its focus towards larger enterprises, many SMBs are at risk of losing out on the communication solutions necessary to remain competitive. Fortunately, Sangoma offers flexible and cost-effective options that scale alongside your business, ensuring you will never feel left behind.
Whether you require a comprehensive communications platform or affordable SIP trunking services, Sangoma has everything you need to keep your business connected and operating smoothly. Are you ready to transition to a communications system that prioritizes your business? Contact Sangoma today to discover how they can provide a solution tailored specifically to your needs.
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Source Article: https://sangoma.com/blog/avaya-abandons-smbs-why-sangoma-is-the-ideal-solution-for-small-and-medium-sized-businesses/
