Webinar: How CSPs can earn VAS revenue by bundling Microsoft Teams and adding white-label video conferencing into their UCaaS

PortaOne and Boom invite you to a webinar on new PortaOne iPaaS modules that allow you to increase your client base and revenue by providing a video conferencing service and IP Centrex/SIP trunking services in conjunction with Microsoft Teams.

The calling plan provided by Microsoft Teams is expensive and not very convenient for countries outside the USA or the European Union. With the Microsoft Teams PortaOne iPaaS integration with the Boom module, you can offer the existing Microsoft Teams users a “phone system” subscription where they can use other calling providers through direct routing in PortaSwitch.

The immediate benefit for the end users here is skipping the high costs of the Microsoft Calling Plan and getting lower rates via Microsoft’s direct routing – while paying you instead of Microsoft. Plus, you can create and offer them more flexible and useful calling plans (e.g., “300 minutes to Europe” or “World, unlimited for $50”). You may not be able to compete with Microsoft, but you can certainly profit off their subscriber base by offering better prices and better services, such as DID numbers, calls, and more.

Your customers will be able to make and receive calls directly from their Microsoft Teams app, either on their desktop or via mobile soft client versions – with the big difference that their subscriber fees now go to you. Calls and features such as recording, IVRs, call queues, and hunt groups are fully functional and use your (CSP) PortaSwitch infrastructure. PortaSwitch routes outgoing calls to outbound carriers of your choice according to LCR (least-cost routing), which allows you to provide attractive per-minute or bundle pricing for end-users.

How it works: PortaOne iPaaS enables you to use Boom’s integration product that provides the whole necessary infrastructure, linking the end users to the approved Microsoft SBC (also provided by Boom) so there are no extra steps for you to take. All you need to do is to subscribe to the product and sync the list of the Microsoft Teams users to start providing the service. This integration requires the end users to have a Microsoft Phone System license – either an existing subscription or with you acting as a license reseller and earning even more revenue by selling bundles.

Join our November 19 webinar to also find out how you can increase your VAS revenues even further with the new brandable video conferencing service by Boom. Just like with the Microsoft Teams integration, this tool allows you to provide your end users with a cheaper alternative to video conferencing tools like Zoom (starting at just a few dollars per month compared to $12.49 per month for Zoom). You’ll be able to offer all the market-standard features – like multiple video feeds, file transfer, chat, lobby access, moderator controls, video session recording (coming in December), and many more – and collect the subscription fees yourself.

End users can access this video conferencing service via all major browsers (Chrome, Firefox, Safari, etc.) across PC, Mac, iOS, and Android devices. It uses WebRTC technology (protected by DTLS encryption, which allows making secure calls while using an insecure network like Wi-Fi at Starbucks without a need for specialized equipment). Conference guests can join from anywhere in the world via an invite link at no charge, and no software downloads are required since it can be launched in any modern web-browser such as Chrome, Firefox, or Safari. You can use the “per user per month” charging calculated based on the number of moderator licenses.

Register for our webinar to see these new PortaOne iPaaS integrations in action, and to find out how you can soon become a reseller of these services.

Reserve your spot

Join our webinar on November 19, 2020, to learn how to:

  • Increase your income by providing IP Centrex services to Microsoft Teams subscribers among your users
  • Integrate the Microsoft Teams client with PortaSwitch and use all of its call control capability and features
  • Allow your end users to make and receive calls via Microsoft Teams through Microsoft Direct Routing and your existing upstream termination/origination partners
  • Get your users to switch from Microsoft’s calling plans (that include fees for license, bundled calls, and features like IVR) to a cheaper OPEX-based “per user per month” charging where you can set your own bundles and price as the traffic is not routed through Microsoft
  • Create as many specialized calling plans to be used with Microsoft Teams as necessary
  • Offer your customers a branded high-quality alternative to Zoom and other video conferencing tools – and collect the profits

Klaus Haertel, Director of Strategic Alliances and Channel, Sales at PortaOne

Nick Birtwistle, Chief Executive Officer at Boom

 Devrin Cakali, Chief Technology Officer at Boom

Boom brings together the best of Unified Communications, Software as a Service, and deep analytics, enabling resellers to power businesses of all sizes. Boom’s portfolio complements PortaOne and provides additional services to enhance the customer experience and grow revenues.

Date and time:

November 19, 2020

Mexico City – 9:00 am
New York – 10:00 am
São Paolo – 12:00 pm
London – 3:00 pm
Western / Central Europe – 4:00 pm
Eastern Europe – 5:00 pm
Dubai – 7:00 pm

Register for the webinar

We hold an open Q&A session at the end of each webinar, but if you want us to cover any particular issues during the webinar, please send your questions to webinar@portaone.com. We’ll be glad to answer them.

Note: During the conference, your microphones will be muted, but you can always type your questions via the chat during the live Q&A.

See you at the webinar!

Sourced from: PortaOne. View the original article here.

About Telecoms-Channel

Telecoms-Channel.co.za is your one-stop source for the latest news and insights from the telecoms industry in South Africa, where you get comprehensive coverage of the industry and keep up with the ever-evolving market landscape.

Whether you need to understand market trends, identify new opportunities, or stay informed of the latest developments, we have you covered.

In addition to bringing the best news together, we have access to an extensive supplier network that makes it easy for any telecoms company looking to tap into new markets or enter the telecoms industry. Take advantage of our expertise and contact us today to find your next partner!

Other posts you might be interested in

Single Request. Multiple Quotes. Save Thousands.