Effective Measure has released its February 2018 Internet demographics statistics for South Africa.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for South Africa’s top websites.
In February, Effective Measure performed 285,000 demographics surveys on South African Internet users.
The survey data shows there is an almost even male and female split when looking at the gender of Internet users in South Africa.
It also shows that most local Internet users are below the age of 35, and mainly reside in cities and large towns.
The table below provides an overview of the results of the Effective Measure February 2017 demographics survey.
|South Africa’s Internet Population|
|Size of the community you live in||Percentage|
|Metro (major city 250,000+)||28.01%|
|City/large Town (40,000 – 249,999)||40.23%|
|Small town villages (500 – 39,999)||24.53%|
|Settlement/Rural (under 500)||7.24%|
|Highest level of education||Percentage|
|No school or some primary||2.22%|
|Some high school||14.98%|
|Technikon diploma / Artisan certificate||23.27%|
|Current work status||Percentage|
|Student / scholar||10.68%|
|Work full time / self employed||46.68%|
|Work part time||10.31%|
|Province you reside in||Percentage|
|Metro you live in||Percentage|
|Device you are accessing the Internet from||Percentage|
|Desktop personal computer||9.37%|
|Work or personal laptop||16.47%|
|Do not know||1.98%|
|Connection are you accessing the Internet from||Percentage|
|Do not know||18.87%|
|What do you regularly use the Internet for?||Percentage|
|Check the weather||36.86%|
|Read newspaper or magazine online||30.07%|
|Read news online||28.85%|
|Access listing sites||27.41%|
|Access classified advertising websites||22.11%|
|Stream Videos online||19.09%|
|Purchase goods or services||18.20%|
|Make calls on the Internet||17.74%|
|Stream TV programmes online||12.93%|
|Other Internet activities not mentioned previously||11.77%|
|Listen to radio||11.40%|
|Subscribe to receive content or services||9.82%|
|Access auction websites||9.70%|
|Download a podcast||6.20%|
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This article originally appeared here: https://mybroadband.co.za/news/internet/251063-what-we-know-about-internet-users-in-south-africa.html