Telecoms-Channel News Roundup – Week 44

Welcome to the roundup of the top telecoms news for resellers, week 44. This week’s top news is featured from Channel Futures, Forbes, Snom, Sangoma, Microsoft Teams and Yeastar.

Telecom Audit Business Is Booming – What to Know Before You Jump In

The telecom audit business is booming. Many MSPs and channel partners now want to offer their enterprise customers telecom expense management (TEM) or auditing services, in addition to their technology-based offerings.

It makes sense. The market for TEM is forecast to grow by double digits over the next three years. Increasing technology complexity and the need for enterprises to generate cost savings in an uncertain economic environment has generated demand for auditing of telecommunications costs. Many enterprises are adding services to support new work from home (WFH) initiatives. In this environment, CFO’s are hungry for every dollar savings they can find. There are now software tools available to help channel partners provide these services. For partners this means new revenue streams and building stronger relationships with enterprise C-suite executives.

Your Customers Don’t Want A Sales Pitch—They Want Solutions

Here’s an interesting title: Consumer Engagement Specialist. What does someone with that title do? I had a chance to interview Lou Gallagher, who holds that title at Mitel, a business communications and collaboration company focused on creating powerful connections.

A simple definition of a consumer engagement specialist is someone who engages and interacts with a customer—or potential customer—as a partner, not as a salesperson. Gallagher, whose resume makes him look like a technology guru, doesn’t sell Mitel products. Instead, he focuses on knowing everything he can about his customer—the consumers of Mitel’s products—and how he can best support their needs, regardless of what technology they think they need. In other words, he is more focused on his customer than the sale. And guess what? In many cases, that sale follows!

Snom’s new API delivers greater flexibility and time savings to service providers

Snom, an IP telephony manufacturer for the business and industrial sector, has developed a new API that will enable its service partners to more easily integrate its automatic provisioning tool, SRAPS (Secure Redirection and Provisioning Service), within their telephone systems.

SRAPS facilitates remote IP phone deployment and management and had previously been available to Snom’s partners, for free, through a web portal. Now the entire service can also be accessed using the new API.

Sangoma: How to Avoid a Haunted Hosted Vendor

When we were kids and we’d go trick or treating on Halloween, there were always different types of houses. The lights off at 6pm house, the full-sized candy bar house, the one piece of candy only house…you get it. I never would have guessed that when I entered the VoIP industry that the same experience would lay waiting for the customers I would interact with. I’d hear them come back to me with tales of what other vendors would do or offer. “Trick or treating” with different hosted vendors is a necessary and frankly recommended part of the buying process. You never know what solution is best for you if you don’t interview and shop around. Hopefully I can shed some light on the 3 different types of haunted hosted vendors to avoid.

Microsoft Teams displays now available!

Reimagine your workday with Microsoft Teams displays, a new category of Teams device solutions that combine productivity, collaboration and artificial intelligence into one seamless experience. Teams display is the first all-in-one touchscreen device dedicated to bringing the Teams experience to life; by channeling your alerts, schedule, calls and meetings into one device you can free up your PC and mind space to the task at hand and minimize distractions. Most exciting, Teams displays are powered by Cortana, transforming what would be an ordinary video phone into a powerful personal assistant.

Whether you are at home or in the office, Teams displays change how you work.

Yeastar Launches New P-Series PBX System Targeting SMEs with Higher Expectations 

Yeastar, the world’s leading provider of SME PBX systems, today announced the official release of its new P-Series PBX System at its first global launch event. More than just a PBX, Yeastar’s P-Series converges voice, mobility, presence, collaboration, and more to present an elite “PBX-Plus-More” solution.

“With over a decade of hands-on experience, Yeastar is moving ahead with lofty ambitions to shape the future of SME communications,” said Alan Shan, CEO of Yeastar. “We launch P-Series PBX System to live up and exceed higher customer expectations. With this offering, we are looking for a channel expansion to serve a fairly sizeable market by filling the UC gap and enabling extra productivity for SMEs.”