Developing 20/20 vision in the year 2020

As a leader, what is your vision? For yourself, for your team and for your business. As 2019 draws to a close, many of us are looking back at the year that was and looking forward at New Year, having clarity of vision is critical. But it’s not just about having vision, it’s about communicating that vision and those ideas/plans/goals to the teams around you. Unpacking what it means for you and what it means for them.

This is not about sitting down and writing out a few New Year’s Resolutions that you forget come 1 February. True clarity of vision is as much about dreaming up ideas as it is about execution. That’s where the clarity part comes in. You can brainstorm all you want and set your vision for the year ahead but if you don’t actually have a roadmap for how you’re going to execute on your goals, you’re likely to fall at the first hurdle. Clarity is a critical piece of the puzzle.

But how do you achieve clarity with so much market uncertainty? With a global recession on the horizon, constant changes in customer needs and expectations and technology evolving at a breakneck pace, clarity can be hard to come by. Good leaders will face uncertainty head-on. They don’t close their eyes and ignore what is happening around them. They turn uncertainty into a positive. They also need to be willing to pivot and adapt as things change.

Leaders must also remember that sometimes things go right and sometimes things go wrong. Should your efforts don’t go according to plan, don’t think of this as a “failure”. Rather, view the experience as a learning opportunity. And see it as an experience to grow and improve going forward.

Lessons from the frontlines

Want to know why you can’t ignore or fear change? Just ask Nokia.

Once a global leader in mobile phones, Nokia failed to pivot when the communication market started shifting from voice to data. They’d always been a hardware brand so they stuck with their hardware-focused vision. But this meant that they totally missed the software bandwagon. When they did eventually design and develop their own operating system, they delivered a poor user experience and their offering simply wasn’t competitive enough. Overestimating the strength of its brand, Nokia approached market uncertainty by waiting for others to take the lead. They could’ve approached the situation by staking their claim as industry pioneers and innovators but they held back and, ultimately, missed out entirely.

We all know that workplaces are changing. We all know that technology is changing how you do business and how your employees work. What are you doing to prepare for the exciting possibilities the future holds?

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