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Video Banking: video as the center of the customer experience

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Increasingly the financial services industry is embracing omnichannel video banking solutions. This in order to generate a better customer experience, longer, loyal and lasting relationships.

Generally speaking, the video provides real-time communication. Focused on the financial sector, this allows, through the image and interaction of both parties, to generate greater trust, better relationships with customers, and greater satisfaction. In other words, it is possible to make the experience truly advantageous. Visual signals provide a level of efficiency that cannot be achieved with other channels.

There is no doubt that the banking relationship is changing and the consumer is driving the experience. Video Banking solutions seek to improve and enhance that experience by providing points of contact through any platform or device, providing personalized service and real-time interaction, as if you were directly in the Agency.

Therefore, today more than just service delivery, we talk about providing a global and comprehensive experience. This is causing many financial institutions to take on board and make decisions. Now, the client is looking to interact from anywhere, but to receive personalized and human attention, which is achieved through video.

Did you know that 82% of professionals in the sector ?nanciero already offer or plan to offer Video Banking? In this content, we show you the importance of effectively implementing a video strategy in financial institutions.

Why Video Banking?

The financial sector now lives “online”. Customers prefer to interact through digital channels without having to enter a bank branch. They expect their financial services company to be accessible and that they can support them from anywhere, receive one-on-one attention, and find the confidence to be served as if you were exactly in the branch. You can only achieve this through video.

This is why Video Banking has become an effective strategy when it comes to providing an optimal customer experience. Video conferencing allows financial institutions to

  • Keep personal customer commitments
  • Improving the customer experience
  • Expand the scope and coverage
  • Increase brand loyalty and fidelity ratings
  • Faster problem solving

Video Banking offers tangible benefits including reduced transaction costs, as each real and proactive conversation increases involvement and understanding. Even increases in new accounts and other products and services. Most importantly, customers have access to the most appropriate expert where and when needed, in real-time.

How do you start?

First of all, make sure you have the best technology for implementing a video strategy for your customer experience. You should keep in mind:

  • Integrate a robust platform that facilitates customer engagement across all channels – mobile, online, and remote branch locations.
  • Turnkey solution or advanced integration to meet your requirements in a customized way.
  • High security for data protection.
  • High scalability, allowing for expansion as required.

With Vidyo it is possible to achieve all this. The most advanced video banking expert on the market. More than 450 banks, entities ?nancieras, and service companies ?nancieros, including the 25 largest banks in the world, already use this solution.

In conclusion, it is possible to assert that the implementation of a video strategy in Financial Institutions is the “now” of the customer relationship. Providing a service channel, by means of video, from any place, and through any device, will allow the creation of consistent brand experiences with your customers, generating more stable relationships, personalized attention, and real contact with a branching agent. And thus, you will deliver your products and services more effectively to all your consumers.

If you would like to know how to implement a Video Banking strategy through Vidyo, we invite you to download this guide and contact us here for more information.

Download the guide

Sourced from: Enghouse Interactive. View the original article here.

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