As the world gets smaller, companies recognize the need to adopt global sales & marketing strategies. Expanding your sales team internationally comes with challenges, including how you get prospects in new markets and geographic regions to answer your calls. Today we’re looking at the data behind the most effective outbound calling strategy for global sales teams.
The world is getting smaller. For many industries, selling internationally is no longer an option for expansion, but a necessity. This is especially true in 2021, as organizations from all over the world rush to unify their communications in the cloud. As we’ve discussed in the Big 6 Benefits of SIP Trunking, nearly 100% all companies surveyed state that enabling digital communications was a top priority in response to the pandemic; over half adopted omnichannel communication strategies.
More companies adopting cloud-based communications means more options for consumers around the world, as virtual communications make it easier than ever for businesses to expand their sales and marketing efforts into new markets. Based on data from contact centers around the world, we know that consumer use of digital channels to contact a company is increasing; however, phone call remains the preferred method of communication in most markets.
Pandemic has caused several changes – trends in customer engagement
- Decline in consumer trust due to fraud. 40% of the billions of robocalls made each month are fraudulent. Consumers are suspicious of incoming calls, rarely answering calls from unfamiliar area codes.
- Consumer visibility is at all time high. 80% of customers say experiences provided by a company are as important to them as its product.
- Consumers answer their phones less often. 3/4 calls are unanswered due to unfamiliar area codes. Calls are even less likely to be answered when displaying an international caller ID.
- Despite lower contact rates, phone calls are still king. While use of multiple digital channels is on the rise, the phone is still king for sales teams: Phone calls are 10x more likely to lead to sales than email.
- Transition to modernized communication solutions. 76% of support functions are now fully remote, with remote sales roles on the rise. Small businesses and large corporations alike implement cloud-based solutions so they can easily manage their phone numbers, agents, and call flows from anywhere in the world.
Advantages of a Well-Designed Global Sales Strategy
While the challenges can seem daunting, the benefits of expanding your outbound sales team into new geographic markets are worth the squeeze for most technology companies, regardless of their size.
1. Expand Sales Targets to International Markets
Don’t be bound by geography. Modern businesses sell anywhere and anytime with solutions with AVOXI; All you need is a wifi connection and a computer. Expanding your sales efforts international benefits your existing sales channels as well, as consumers are more likely to trust companies that have the processes in place to serve a global customer base.
2. Access Customers & Talent in New Geographies
Selling internationally isn’t just good for driving revenue in new markets, it’s an opportunity to access a global talent pool! Localizing your international sales efforts with an in-country team is a great strategy when expanding your efforts, especially when it comes to outbound sales. As revenue generated in new markets increases, you have more opportunity to invest your local teams and areas outside of your communications system.
3. Stabilize Revenue with Agile Commuincations
Tired of bracing for seasonal shifts in business activity, especially during slow seasons and holidays? At AVOXI, we don’t believe in seasonality! Or more specifically, we don’t accept seasonality as a reason for downturns in business, thanks to our international sales and marketing strategy. When things slow down during holidays in one market, there is always another full of prospects ready to do business.
4. Modernize at Your Own Pace with Improved Technology
As companies worldwide world accelerate adoption of cloud-based communications, companies like AVOXI continue to improve our tech stack and product offering, making it easier than ever for organizations to modernize their communications. Our global communications platform allows companies to provision phone numbers from 170+ countries in minutes, manage remote agents from anywhere, self-configure call routing rules anytime, and so much more.
Challenges of Global Sales & Marketing Strategies
Considering the powerful benefits of international sales strategies, why doesn’t everyone start dialing international prospects tomorrow? As it turns out, international communications gets tricky in a hurry! The challenges of expanding your sales efforts into new geographic markets include:
- Cost to the customer to reach you. In many countries, the cost to call your company may be expensive for locals depending on your number type. For example, callers in the UAE are more likely to call a toll free or local number than they are a shared-cost 600 number.
- Differences in preferred number types between countries. While you want to set up a number in each region you expand to, you also need to ensure you’re choosing a popular number type popular. For example, a toll free service number is a great idea for most countries, but these numbers can be problematic for connecting to callers in China.
- High rates of fraud make it harder to get on the phone. Have we mentioned that consumers are less likely to answer unfamiliar area codes? This is where TrueLocal™ comes in! In every country we serve, we see significantly better answer rates when using a local area code during outbound calls.
- Complicated, country-specific regulatory requirements. Every region has a different regulatory body (sometimes multiple), and getting approval to receive or make calls to in-country prospects is a process that may take months in certain countries. Usually run by government, slow process to get connected, success often depends on who you reach that day.
Local Caller ID: 2021’s Most Effective Outbound Calling Technique
Our data show that customers in every country are more likely to answer calls from local numbers (i.e. localized caller ID). Creating a local presence for your business using 2-way local numbers provides your customers with a phone number they are more likely to answer and return calls to.
How Global Sales Teams Reach More Prospects (Without Making More Calls)
At AVOXI, we work hard every day creating ways for companies to connect with their customers no matter where they do business. When it comes to driving more sales conversations for international sales teams, nothing beats the ease and effectiveness of TrueLocal™. TrueLocal is a 2-way voice product, allowing you to use one number to make and receive calls from a target country. More importantly, when you make calls to that country, your TrueLocal number will display as the caller ID instead of “unknown” or “international” caller ID tags (or worse, a random phone number from a country your call was routed between).
“The beauty of two-way local voice is that this technology is scalable for all business types. VoIP communication platforms have reliable tools that are easy to use, providing users a level playing field whether you’re a business of 50 or 1,000 employees.”
– Barbara Dondiego, AVOXI COO