White Label Softphones: Understanding The Risks & Challenges Of Building A Collaboration Platform

Communication is the lifeblood of your work. Getting team members to work together efficiently will make or break your business. With more employees working from home or in different locations than ever, there’s now a high demand for unified communications as a service (UCaaS).

But why entrust these needs with a third-party service and over the Internet of all things? It turns out that UCaaS is the best way to achieve the best ROI out of improving business communications. The true price of starting from scratch would surprise you, and you’ll likely miss out on some of the special features modern service providers offer nowadays.

Don’t fall behind like the majority of other companies that don’t have a long-term internal communication plan in mind. What are some challenges many organizations face when it comes to implementing a collaboration platform?

Challenge #1: Upfront Cost

How much does it cost to develop an app from scratch? The answer from a business perspective is far too much to be worth it. A “DIY” route would force you to develop networking infrastructure, audio and video support, and extra functions that the company needs. Doing so with no prior experience or equipment is not worth the hassle.

Instead of thinking about hardware and software, just keep your eye on creating a positive communication experience. You don’t have to think about the cost to develop a mobile app, for instance, if you can get all the features you need out of the box with a UCaaS solution.

Tools on the table

Challenge #2: Ongoing Costs

Even after installation, a collaboration system must stay both maintained and up to date. What happens in the future when you suddenly need to add new users or need extra functionality you didn’t need before?

The idea of using a softphone from a service provider is that you outsource maintenance and updates to a third party. This way, you:

  • Choose what features to spend money on in an “à la carte” way: Don’t need a lot of file storage or certain integrations? Then don’t pay for them. Pick and choose only what your business needs to optimize the budget.
  • Minimize workload for the IT department: Development and support costs are offloaded to an external party. Have an issue? Just contact customer support.
  • Keep up with the market: The hot new features come to larger companies quickly, but now smaller businesses have the option of adopting new technologies just by asking the UCaaS provider.

Challenge #3: Bad User Experience

Performance also matters immensely. No one wants to use a messaging service that constantly loses connection, fails to download files properly, or churns out low-quality video conferencing. Instead of relying on your own server architecture, outsource it to a business with the experience and equipment for it.

In the same vein, you need to focus on flexibility. We don’t exclusively work on desktops anymore. To appeal to as many employees and customers as possible, you want to support all types of operating systems and mobile devices, from Android phones to Mac computers to anything else. 

Communication in business must be instant, and having to move to a compatible device is far from convenient. That’s why these types of tools are always compatible with as many platforms as possible to encourage end-users to engage with them.

Challenge #4: Too Many Silos

Having too many organizational silos means that there’s a barrier to communication between parts of the company. Likewise, the purpose of unified communications as a service system is its ability to integrate with your current business tools for a streamlined experience.

Recent studies have shown that the average team uses at least 4 different communication tools, and most of them complain about poor collaboration among team members.

Always demand integration support from the services you use. Many, like Cloud Softphone, have VoIP SDKs and APIs for this exact purpose. Have an extra feature you can’t find anywhere else? Just integrate it into the platform.

Challenge #5: Lack of Awareness

How do you measure how well communication among your teams is doing? What analytics are you able to track? Data collection is an essential step in this process for this reason.

Newer solutions now have built-in ways to measure engagement and application usage. Track how many messages are being sent, the average length of calls, and other important data.

It’s through this information that you can make more informed business decisions regarding whether or not to adopt new features or go for new upgrades.

Challenge #6: Consistent Branding

Branding matters more than you think. Did you know that a significant source of frustration for both employees and customers is inconsistent branding? Giving a business a unified identity helps cement its reputation and trust factor.

Just because you aren’t developing your own softphone, doesn’t mean you have to miss out on branding initiatives. A white label softphone lets you add your own business’s personal touches and designs while still retaining the functionality of the third-party service.

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Ready to Build Your Own White Label Softphone?

Take your communications to the next level with Cloud Softphone. Our feature-rich white label softphone gives you everything you need to fully customize the way you and your teams communicate.

Source: Acrobits

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