Where Data Analytics and Unified Communications Intersect

Unified Communications (UC) systems have paved the way for more efficient means to communicate within businesses. This, in turn, expedites business processes and makes for a more efficient way to relay information overall. And its popularity is apparent in how the field has evolved over the years. From 2015 to 2018, the UC market has had an annual growth of more than 20%. The same goes for the Unified Communications and Collaboration (UCC) market, whose compound annual growth rate is predicted to be at around 8% from 2020 to 2026. A step up from UC systems, UCC employs more communication features, such as telephony calling, desktop sharing, web conferencing, and more.

While there’s no doubt that these communication solutions are beneficial to all forms of businesses, their utility can be further enhanced by data analytics.

The Benefits of Unified Communications Analytics

UC analytics refers to the process wherein businesses make use of data found within communication systems to gain usable insights. Here are a few benefits that come with implementing data analytics into one’s UC systems:

  • Steady supply of real-time information

With data analytics systems in place, there is a steady stream of data coming in. Because real-time analytics provides information about the entire UC platform, the workforce can then fix issues as they arise, and not when they’ve already caused problems. This makes it easier for businesses to identify and respond to any communication issues.

  • Wider view of business operations

With UC analytics, employers and managers gain a bird’s eye view of internal operations. It’s especially useful for businesses with remote teams, as the influx of data allows company executives to support their teams based on their needs. Additionally, UC analytics makes it easier for them to oversee daily processes and respond to performance-related issues before they hinder the rest of the business.

  • Improved employee engagement

Finally, the improved communication and troubleshooting capabilities make for seamless communication among the workforce. This allows them to work unhindered and increases overall productivity.

How Businesses Can Start with UC Analytics

It’s no secret that adopting more advanced software for one’s business can be a complex and tedious process. This is, in part, due to the learning curve that comes with operating these modern systems. However, businesses need to digitalize their operations to prevent information silos within the company. Silos are detrimental to growing businesses as these lead to redundancy, confusion, and potential misinformation due to the inefficient means of information dissemination.

Fortunately, there are plenty of professionals that can assist companies in the implementation of UC systems with data analytics features. The best option in this regard is to find a competent data analyst, one of the most in-demand careers in data analytics in the US. Their expertise allows them to work with large data sets and databases, in which they can easily spot patterns, develop insights, and make recommendations for the business. Their analytical and problem-solving skills also ensure that data analysts can optimize the company’s UC systems. Since different businesses have different communication needs, the data analyst can fine-tune the UC analytics platform, so that its interface and data streams show only the most relevant information.

However, the work doesn’t stop there. Businesses should also make it a point to educate the workforce on the newly implemented UC analytics systems. Their training should be an ongoing process, so that employees learn how to properly navigate the company’s upgraded systems. This prevents bottlenecks stemming from human error and boosts employee productivity.

Source: TelecomReseller

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