In order to give yourself the best possible framework to cultivate a loyal customer base as well as attract a cadre of new customers, you need to figure out how to meet those people along their customer journey and successfully address any concerns or worries. You have to make any interaction that those people have with you memorable and positive, and ease any concerns. To do that, you may need to develop or enhance your call center.

A call center is, of course, a place where consumers can call you to get questions answered, or conversely a place where you can call customers to help answer questions they might have sent your way. The size of any call center differs, of course, based on your customer size and the need. But there are important considerations as to whether you should develop a call center or a contact center. This graphic helps explain them.

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Via Salesforce