SimpleTexting Company Overview
SimpleTexting, originally founded in New York in 2010, first came onto the scene as a marketing firm. Shortly after, they quickly realized there was a niche they were attracted to: text message marketing. In today’s mobile society, chances are, your potential customers are tied to their phones, and texting more than ever. SimpleTexting makes it easy to reach your target audience easily, quickly, and affordably.
They offer an easy to navigate UI, where you can simply click on features in order to use them on a particular campaign. Below is a sample of what their user interface looks like on various platforms.
Review of SimpleTexting’s Features
SimpleTexting offers a very robust set of features to accompany their SMS and text marketing services. Below, we will go over some of their top features and give a brief description of what that particular feature is and how it could benefit your business.
2-Way Messaging
Simpletexting allows you to receive messages from customers (which are free!) as well as respond to them, all from their easy to use interface. You can add internal notes, snooze conversations, send downloadable links, and provide better support.
Scheduled Texts
Scheduled texting is exactly as it sounds: scheduling important text messages, whether it be a single text or bulk texts. With this freedom, you can easily create all your important messages and get them queued up all at once. This feature works very well in tandem with their autoresponse feature, which we will dive into a little later on.
Keyword and Short Code Texts
Texting with shortcodes and keywords is a great way to get your audience engaged. Keywords and shortcodes work in tandem, for example, a marketing campaign may read “Text FOOD to 58499” in order to receive updates for a particular business (in this case, a restaurant). You can use shortcode in other ways as well, such as text to vote, text to win and with different triggers, which we will dive into later.
Autoresponders
With autoresponse, SimpleTexting allows you to easily send users a predetermined automated message after subscribing to a particular list. This is a great way to send delayed messages with coupons or tips to help continually generate interest from your customers.
Custom Fields
Custom fields are great for delivering personalized messages without sounding like you’re sending it to thousands of people. It works with SimpleTexting’s data collection tool, where you can easily import and gather information about your subscribers, like phone number, name, zip code, and gender.
Link Tracking
Link tracking allows you to see, in real time, who is clicking on your links and how often it is happening, allowing you to make tweaks to your campaigns on the fly. You can even segment your subscribers by who clicked on a link and who didn’t!
Bulk SMS (Mass Texting)
One of the main benefits of choosing a provider such as SimpleTexting is the ability to send mass texts. You can send a text message to thousands of recipients, all with the click of a button. Per SimpleTexting’s website, 90% of mass texts are opened within 3 minutes, and nearly 100% are opened at one point or another! With most consumers attached to their devices at all times, bulk texting is a great cost-effective way to connect with your audience.
MMS
One of the main benefits of choosing a provider such as SimpleTexting is the ability to send mass texts. You can send a text message to thousands of recipients, all with the click of a button. Per SimpleTexting’s website, 90% of mass texts are opened within 3 minutes, and nearly 100% are opened at one point or another! With most consumers attached to their devices at all times, bulk texting is a great cost-effective way to connect with your audience.
Link Shorten
If you plan to send links via SMS to your customers, you don’t have to worry about a long link taking up most of your characters in your message! With their link shortener, you can make long URLs take up only 20 characters! Once you have your message ready to go, insert your link, hit “shorten” in the top right corner, and your link automatically be replaced with a short bit.ly link.
Extended Messaging
In addition to all their other messaging options, SimpleTexting also offers extended messaging, allowing you to send messages up to 304 characters as one message. Normally, texts can only be received in 160 character increments, but SimpleTexting has upped that so you can include plenty of details and make your marketing campaigns as descriptive as possible. Each extended message uses two credits instead of one.
Text to Win, Text to Vote, and Polling
Using your SMS as a way for subscribers to enter contests, vote for something, or ask a poll. With the text to win feature, you can text a keyword to a shortcode number, and automatically be entered into a particular contest (and the best part is, SimpleTexting automates the entire process for you!
With text to vote, you simply have your audience text a keyword to your number, and they will receive a message with multiple-choice options to choose from. Once they submit their vote, they will automatically receive the real-time results of the poll!
Polling your subscribers is similar to text to vote, where you can ask a question and have your subscribers choose which answer they prefer. The main difference is polling allows you to survey your existing subscribers, whereas text to vote is designed to attract new subscribers.
Integrations
SimpleTexting has a long list of integrations that they have seamlessly integrated into their app. MailChimp integrates your email and text message marketing, by synchronizing your lists on both apps. With Zapier, you can quickly integrate thousands of apps with the click of a button, such as Salesforce, Slack, Shopify, Google Calendar, and more!
Analytics
SimpleTexting’s analytics allow you to see all the important stats you need to know in order to assess how successful your marketing campaigns are. You can quickly see how many new subscribers you’ve gained, how often your links are getting clicked, and how many messages were sent per list. You can see all of this data in a nice clean report, located in the SimpleTexting dashboard.
