Many buying decisions made to move a company to Unified Communications were driven by what is best for IT, and what saved the most money for the company. If the rationale was cost savings or making the IT department’s workload easier, this is not always obviously beneficial for the individual employee.
Your employees likely didn’t ask for any change, and some may actively resist it. It is incumbent on the leadership team to establish why this change is important and worthwhile. Or, as the insight report says it, “Find out how central [Unified Communications] is to their value proposition – and if it is, they should be able to provide proof points and references from customers showing high adoption rates among end-users.”
What Data Should Leadership Use
“Data becomes the currency upon which decisions will be made.”
Per the report, “Technology certainly has evolved, and UC has a big role to play by virtue of centralizing so many flows of digitized communication and information sharing.” With so much data being gathered, it can seem overwhelming to prioritize this flow from a firehose to a manageable trickle.
AI helps discover trends that might be easily overlooked by human eyes and brains by looking at relationships between varying data sets compiled from different systems. You can use these analytical tools to narrow the stream of data to focus specifically on the behaviors that drive the performance you want.
Measuring UC Productivity Through Analytics
Productivity has always been difficult to measure, but what’s not widely known is how today’s AI capabilities can bring new layers of insight that IT could not previously capture. Traditionally, the vast majority of voice activity was telephony-based, often running over the PBX. This becomes more difficult to measure because, for a variety of reasons, desk phones have lost their primacy in the workplace, and the downward trend of usage will only continue if not accelerate.
With AI-enabled analytics about system usage and call logs, you can see the patterns of behavior that drive productivity. Measure this against deliverables and you now have the data necessary to lead, manage, coach, and excel.
Related Video: Crisantos Hajibrihim of Prodoscore discusses Business Continuity Planning & How Technology Minimizes Disruption by Enabling Remote Workers for UCBuyer TV on YouTube.
The high-level points in this blog are expanded in further detail from Prodoscore in their insight brief: Why Analytics Holds the Key to ROI with Unified Communications (UC)
Have you checked out the new WhichVoIP.co.za website as yet? Benchmark your services against your peers, have a look at what your competitors are doing, get listed in the best Telecoms provider directory in South Africa, and advertise on the site to attract customers to your page where you can view page hits, respond to reviews, load adverts, and more.
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