May 16, 2025

SMP 2.3 Update: Transforming Insights with Enhanced Data Warehouse Features from Dstny

Unlocking the Power of Data Warehouse in the SMP 2.3 Update

In today’s competitive telecommunications landscape, understanding service usage is essential for delivering superior user experiences and optimising resources. With the introduction of the Service Management Portal (SMP) 2.3 update, Dstny has unveiled a powerful new feature: the Data Warehouse (DWH). This enhancement is set to redefine how service providers and administrators gain insights into customer behaviour, leading to smarter business decisions and improved service delivery.

What is Data Warehouse (DWH)?

The Data Warehouse in the SMP 2.3 update is a comprehensive tool designed to help service providers and SMP administrators simplify the analysis of customer interactions with their services. DWH eliminates the uncertainty of interpreting usage data by providing structured, detailed insights across various operational levels—from end customers to resellers and internal operations.

Why Data Warehouse Matters

The DWH enhancement transforms existing SMP usage information into a strategic asset. With its new reporting and trend analysis capabilities, service providers can:

Forecast More Accurately: By understanding usage patterns, providers can better anticipate customer needs and plan resources effectively.
Boost Customer Engagement: DWH allows providers to identify actual service usage, enabling them to tailor support and increase customer satisfaction.
Support Compliance and Troubleshooting: The system tracks detailed audit trails of user actions, which simplifies investigations and enhances accountability.
Find New Revenue Opportunities: By analysing behavioural insights, providers can identify upselling and cross-selling opportunities.

The Benefits of a 360-Degree View

With the Data Warehouse, service providers now have a 360-degree view of SMP usage and operations. Key data sources available include:

Logs: Detailed records of user interactions.
All-Time Aggregated Logs: A comprehensive view of historical data.
Product Data: Information related to service offerings.
Billing Records: Insights into customer transactions.

This wealth of information allows for a more nuanced understanding of customer behaviour and operational efficiency.

Making Smarter Business Decisions

With structured usage data at their fingertips, service providers can move away from relying on assumptions and embrace data-driven strategies. DWH empowers both providers and resellers to create custom reports, enhance forecasting, and conduct detailed trend analyses.

Consider the following scenarios:

Provider A is focused on increasing their Average Revenue Per User (ARPU) and driving revenue from their existing customer base. By leveraging insights from the Data Warehouse, they notice a significant rise in mobile app activations. This data enables them to launch targeted mobile-first campaigns, effectively capitalising on emerging trends.

Company B previously depended on vague metrics to inform their product roadmap and customer experience strategies. After implementing DWH, they gained access to concrete data that guided significant adjustments. By understanding how their services were utilized, Company B refined their support structure and reallocated resources to enhance their tariff plans and calling bundles.

Advanced Data Exporting for Enhanced Analysis

One of the standout features of DWH is its ability to export data into external tools such as Power BI. This functionality allows for the creation of advanced dashboards and visualisations tailored to each provider’s unique business needs. The integration facilitates deeper analysis and empowers service providers to make informed decisions based on comprehensive data insights.

Dstny continues to innovate, ensuring that service providers can deliver smarter, faster, and more reliable communication solutions. By harnessing the capabilities of the SMP 2.3 Data Warehouse, businesses can enhance their operational efficiencies and improve customer satisfaction.

For more product updates, follow Dstny on LinkedIn. If you’re interested in learning how the SMP can structure your communications data and turn it into actionable insights, consider reaching out for more information.

Source Article:https://www.dstny.com/blog/the-smp-2.3-update-unlocking-actionable-insights-with-data-warehouse

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