This report provides critical insights to retailers in a time of global disruption where customer strategies and business models are being reviewed and customer-centric innovation becomes the key differentiator. The COVID-19 pandemic has influenced consumers’ shopping behaviour and expectations. There has been large-scale movement towards online shopping with a focus on convenience and home delivery options. This research report interrogates loyalty programmes and associated technology that will drive sustainable value for retailers in an era of global disintermediation.
Whitepaper Content:
Chapter 1: Exectutive Summary
Chapter 2: Driving customer behaviours
Chapter 3: Survey Objectives and Design
Chapter 4: Respondents
Chapter 5: Consumer Preferences
Chapter 6: Loyalty programme outcomes
Chapter 7: Designing loyalty programmes for strategic differentiation
Chapter 8: Conclusion
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