The way the world does business changed dramatically in 2020. In the world of communications, one dramatic change was the speed at which organizations are adopting unified communications strategies. For most companies, migrating their communications to the cloud is mission-critical to operate in 2021 and beyond. At least that is what is suggested by data gathered by Twilio; the organization’s Digital Engagement Report surveyed over 2,500 companies about their communication plans going forward. Here are 5 interesting facts from the report:

• 92% say enabling digital communications was critical or very important in response to the pandemic.
• 96% say the pandemic accelerated digital transformation in their organization. 46% said it’s drastically accelerated.
• 54% say they have increased focus on omnichannel and 53% have added new channels.
• Companies in Australia, Germany, Japan, and Singapore accelerated their digital communication strategies by 7 years.
• Technology, healthcare, and energy companies have been the most aggressive about adopting new communication channels.

Now, how are the companies unifying their communication channels in the cloud? The most common (and reliable) path a unified communications environment is SIP trunking (sometimes called SIP interconnect). SIP refers to the protocol used by your voice service, and “trunk” is a synonym for connection. As more companies implement SIP connections, they discover the benefits of SIP trunking that make it a no-brainer for global enterprises. 

Sourced from: Avoxi. View the original article here.